A 3-month creative direction engagement to build the brand language, content system, and storytelling framework that puts Poochkie in a category of its own.
Poochkie is built on a clear conviction — traditional ethnic wear for children, crafted from materials that are comfortable without compromising on how they look. The product is distinct. The vision is clear.
What this engagement does is give that vision a consistent, deliberate voice across every platform. The goal is not followers. It is brand language, recall, and relevance — building something that parents return to because they know exactly what Poochkie stands for.
Yatharth Chopra Agency steps in as Creative Director. Poochkie's in-house team continues to shoot and post — what changes is the clarity with which every piece of content is planned. Every post has a brief before it is created. Every month begins with a direction, not a question.
The result is a content engine that runs with intention — festival-ready, platform-aware, and always on-brand.